Advanced Facilities Efficient ProductionOn June 9, Lehman Optoelectronics released the latest research report to share the overseas market operations with investors.
According to Lehman Optoelectronics, the company's overseas sales model depends on the specific product form. The company's LED lighting application products are mainly entrusted processing and own-brand operation models, engineering display products adopt a distribution model, and standardized products such as smart conference all-in-ones adopt a distribution model.
Different from listed companies in the same industry, Lehman Optoelectronics has a larger share of lighting products in its overseas business, and the gross profit margin of lighting products is relatively low; at the same time, COB display products in the domestic business have a larger share, and the gross profit rate of COB products has reached more than 30%. The gross profit margin of Lehman Optoelectronics' overseas business is lower than that of China.
Lehman Optoelectronics said that with the effective control of the epidemic, the development of overseas cultural, sports, and commercial activities will drive the recovery of demand for commercial display, outdoor advertising, and large-scale leasing. In the future, the company's overseas market performance is expected to achieve recovery growth.
In addition, with the global development of remote conferences, smart cities, and big data, the company's ultra-high-definition Micro LED display products based on COB technology will penetrate overseas high-end conference displays, big data centers, monitoring and command centers and other indoor ultra-high-definition display markets. It is expected to open quickly.
At present, the overseas market of Lehman Optoelectronics is gradually recovering. The company will continue to consolidate its overseas business, maintain its competitive advantage in overseas markets, and strengthen the coverage of international regional markets to achieve a recovery growth in overseas business revenue.
In addition, when talking about the rise in raw material prices, Lehman Optoelectronics stated that the rise in upstream raw material prices has affected the product prices and order delivery capabilities of the entire industry. The production capacity of some small and medium-sized manufacturers will be squeezed, and the LED display industry supply will also tend to High-end products with higher profits. The company will adjust the prices of different types of products at an appropriate range according to the situation.
It is worth mentioning that Lehman Optoelectronics also revealed that the company currently has a full range of ultra-high-definition Micro LED display products including 1.9mm-0.6mm and has achieved mass production. In the future, as costs continue to decline, it is also expected to enter e-sports games. , Home theater and other trillion-level home display market.